This report explores new approaches to organizing women and young workers, focusing on the use of social media and work-family issues in union campaigns. The report was conducted by Netsy Firestein, Labor Project for Working Families, Deborah King, Cornell ILR Labor Programs, and Katie Quan, UC Berkeley Labor Center, with assistance from Legna J. Cabrera, Jenya Cassidy, and Jocelyn Mazurkiewicz. The report was funded by a grant from The Berger Marks Foundation and includes a table of contents and an executive summary. The report also includes recommendations for future relationships and analysis.