The global automotive industry is set to undergo significant changes over the next decade as established OEMs from the triad markets face competition from emerging market challengers. The shift in the size and concentration of the world's population, increasing climate concerns, and technological innovation will transform the industry. This report by Arthur D. Little identifies the strategies that emerging challengers will adopt to achieve their ambitions in the global market and highlights the key battles that established triad OEMs will face in this fight. The report also focuses on the rise of emerging markets and the emergence of major new economies, particularly in China, which is set to become a significant player in the automotive industry.
