The report discusses the potential benefits of open standards for IPTV set-top boxes in driving the success of the industry. The authors argue that the current proprietary systems in place lead to sub-optimization and increased costs for consumers. They highlight the need for a common standard to spur further development and growth in the industry. The report also discusses the potential advantages and disadvantages of open standards, as well as the implications for policy makers. The authors conclude that a common open standard could lead to a more efficient and cost-effective IPTV ecosystem.