mHealth, or mobile health, has the potential to revolutionize healthcare delivery by leveraging mobile technology to transform from physician-centric to patient-centric care. This can lead to improved patient outcomes, reduced medical errors, and increased efficiency in healthcare systems. However, for mobile network operators (MNOs) to successfully navigate the mHealth market, they must consider key success factors such as partnering with healthcare providers, investing in technology infrastructure, and developing innovative services that meet the needs of patients and healthcare providers. With the right approach, mHealth has the potential to outperform even the highest of expectations and provide a new source of revenue for MNOs.