mCommerce is becoming a game-changer in the Consumer Goods and Retail industry, impacting the way consumers shop, communicate, access information, and plan their time. Smartphones are becoming the most important digital device for the shopper in the transaction process, and more so as a sales channel than a payment channel. Retailers need to understand the dynamics and opportunities from the TIME industry, including technological feasibility. Leading-edge technological mCommerce solutions can enable telecom operators to differentiate themselves and increase customer loyalty with large corporate accounts by becoming enablers for new business models. Mobile phones are becoming the primary device to access the web in the future, with 80% of stationary internet users also accessing the internet via smartphones on a daily basis. The number of smartphones sold globally is expected to increase from 472 million in 2011 to 982 million by 2015.
