This report discusses the importance of growth in the management agenda and the need for companies to take a systematic approach to achieve it. Companies are expected to generate a significant portion of their growth from new areas outside of their core business, with 42% estimated to come from new areas in 2020 compared to 20% in 2010. The report highlights the role of innovation excellence in achieving growth, with top innovators obtaining a higher share of their revenues from new products/services and benefiting from shorter time to break even. The report concludes that companies need to excel in every step of the growth journey, from creating a clear vision for growth to finding and delivering growth, and suggests that growth enhancing best practices should be used in each of these steps.
