The Growth Accelerator Program is a strategy developed by Arthur D. Little to help companies identify and capitalize on growth opportunities. The program is modular and covers all aspects of business creation, from strategy and marketing to R&D and operations. It is designed to help companies find growth opportunities by understanding the fundamental forces of change in their markets and technologies, and by finding innovative solutions to unmet customer needs. The program also includes a Growth Accelerator Manual and Toolkit, which provides best practices, lessons learned, and guidance on what to do and not to do. The program is tailored to the specific needs of the pilot business unit and executed through a series of pilot tasks. The goal is to continuously roll out the program throughout the organization and enhance and further develop the Growth Accelerator Toolkit.
