The report highlights the importance of Big/Value Data in today's business landscape. It emphasizes that while Big Data is a popular topic, companies need to take a strategic approach to realize its full potential. The report suggests that organizations should consider the entire organization, including marketing, customer management, and product management, when implementing Big/Value Data. The report also highlights the three V's of Big Data: volume, variety, and velocity, and the importance of mastering these in order to create real business value. The report concludes that new technologies such as Hadoop and In-Memory are enabling the analysis of large amounts of data and providing real-time capabilities for the first time.
