The report highlights the challenges faced by telecom operators in the distribution network, which has become a driver of costs rather than revenues. To address this, operators need to rationalize their distribution footprint, leverage multichannel opportunities, and innovate store concepts to meet new market trends. The report also notes that consumers are seeking increasingly sophisticated mobile devices and services, and that mobile and fixed broadband markets are maturing in Europe and North America, putting pressure on revenues. Operators are competing fiercely to gain new clients and are introducing innovative offers and value-added services, but they will face sustained revenue decline. The report concludes that telecom operators need to restore the use of distribution networks as a strategic lever.
