Automotive Insight: Overcoming Costly and Complex DMS Integration
The automotive industry is facing a significant challenge with the diverse and heterogeneous landscape of dealer management systems (DMS). This has resulted in costly and complex integration processes for OEMs, hindering their ability to reach sales targets and provide efficient customer-facing processes. The lack of usage of OEM systems within the dealer network and missing process integration in sales and service are some of the issues faced by car builders. To overcome these challenges, OEMs need to establish strategic governance on their and DMS providers' side, align interface implementation with overall strategic goals, and achieve process-oriented integration of strategically important interfaces. Improved integration of dealer systems can enable efficient customer-facing processes, a holistic CRM, and the seamless integration of connected vehicles, enabling critical use cases for businesses.
