Head for New Shores: A Pragmatic Approach for the Strategic Assessment of Foreign Markets
China, India, and Brazil are among the fastest-growing economies in the world, with significant potential for businesses looking to expand their reach. However, entering these markets can be challenging due to cultural differences, heterogeneous market structures, and complex competitive landscapes. Arthur D. Little has developed a proven pragmatic approach and strategic toolbox to create transparency in these regions. Growth can be achieved through exploitation of new market and customer segments, product and technology innovation, and in wholly new business segments. Despite remarkable growth rates in recent years, BRIC and MENA countries still have huge backlogs regarding per-head expenses and per-capita income.
