The report "Consumer Goods FMCG Opportunities and Challenges in Africa" highlights the growth story of Africa and the emergence of the middle class, which presents significant opportunities for FMCG companies. However, the business environment in several African countries presents challenges, including cultural and functional disparities and different preferences of African consumers compared to their more developed counterparts. Despite these challenges, the African continent is seeing rapid economic growth, and global companies are investing in the FMCG segment in the region. The report was prepared by a team of consultants from Adlittle, including Emilio El-Asmar, Amit Maheshwari, Alejandro González, Thomas Kuruvilla, Adnan Merhaba, and Ramesh Lal and Mahesh Hegde from HSA group.
