The French media market is experiencing profound transformation due to economic crisis and structural changes like digital media development and new consumption forms. These changes have occurred in several waves. First wave: economic crisis affected media and funding sources, but the market grew slightly due to state funding. Second wave: continuous digital transformation shook up the market but also provided opportunities, especially for traditional players. Digital players, mainly distributors and aggregators, helped stabilize the market by compensating for traditional players' weaknesses. Third wave: digital transformation and new rules. The market is adapting to new regulations and digital transformation is ongoing. This has implications for players, who need to adapt to new digital trends and regulations. Overall, the French media market is undergoing significant changes, and players need to adapt to stay competitive.
