Carrier cloud services are a rapidly growing market, with carriers investing over $40bn to gain a foothold. However, despite this investment, many carriers have struggled to generate a commensurate profit from public cloud services. The global communications and cloud market is estimated to be worth $72bn, with a vast array of specific services catering to particular needs. To succeed in this market, carriers must be willing to invest capital and personal commitment, and re-examine their market expectations.