This report discusses the significant shifts in media consumption and the emergence of new players and business models in the video and music distribution industry. The report highlights the serious threats to traditional media and the opportunities for telcos in this ecosystem. The report also mentions the growing strains on networks and the possible market scenarios. The report concludes by stating that the telecom and media space is going through significant changes as the way we consume media evolves and the megatrend towards online nonlinear video usage will only accelerate in the coming years.