The global market for digital health is expected to double in the next three years and reach USD 200 billion by 2020. The growth of mobile health is a major contributor to this development, with mobile solutions, applications, and services driving growth in adjacent markets such as wireless network technologies, sensors, and devices. Established pharma and healthcare companies are encouraged to participate in this attractive market, but must design winning digital health strategies that leverage existing digital technologies, target specific patient needs, make use of accessible patient data, and incorporate all parties along the treatment pathway. Three core elements are required for success in the digital health arena: a clear digital vision and strategy, offering real value to patients, and innovation excellence. Arthur D. Little can help companies define their digital vision and strategy, and develop offerings that provide real value to patients.
