The report highlights the importance of digitalization in the financial sector, driven by new social trends such as mobility, hyper-connectivity, and individuality. Digitalization is already latent, with digital profiles accounting for around 83% of the total population in Europe today. The report also notes that the financial sector is well positioned to take advantage of this digital opportunity, as it has the potential to meet the needs of diverse customer segments, such as younger consumers, lone parents, and sportsmen. However, the report emphasizes the need for financial institutions to set clear objectives and measure digitalization effectively in order to fully realize its potential.
