The food and beverage industry in Spain is experiencing changes in consumer behavior, with opportunities for growth. Key trends include demographic variations, the economic recovery, changes in consumer habits, and impacts on distribution channels. The elderly segment is a significant purchasing power concentration, and households are smaller in size. The Spanish national GDP is recovering, business confidence is growing, and consumption is increasing. Consumers are hyper-sensitive to price in products with no perceived differentiation and are willing to pay extra for high-quality products. Purchase frequency in the food channel has been shortened, leading to increased sales in convenience and proximity channels, while the away from home channel is benefiting from the country's economic situation.
