This report highlights the importance of digitalization in today's business landscape. Despite the majority of executives recognizing the need for digital transformation, only a small percentage have successfully implemented it in their organizations. The lack of a shared understanding of the potential of digitalization and corresponding vision is identified as a fundamental executive issue. Digital potential encompasses three broad areas: leveraging digitalization to redefine the core business, benefiting from new diversification opportunities, and enhancing operational efficiency and productivity. The report emphasizes the need for telecom operators to enhance their digital capabilities to remain competitive and meet the demands of the digital world.