The Indian passenger vehicle market is expected to grow significantly in the coming years, driven by India's robust economic growth and young population. However, the performance of suppliers and downstream partners such as dealers and distributors is not promising. Only 42% of dealers in India are profitable, and the operating expenses have increased significantly. The top dealers in the country are likely to post profit margins of 4% or more. To penetrate tier-three cities in India, an online platform leveraging used-car sales data can be developed. This platform can help to digitize the Indian passenger vehicle market and identify new growth frontiers.