The report suggests that the digital needs of developing economies, such as Latin America, differ significantly from those of developed economies. These differences are not only based on the difference in purchasing power, but also on how market forces differ in the two regions. The report highlights several key attributes that drive the development of the digital economy in developing economies, including lower internet access and connectivity, mobile services usage driven primarily to voice instead of data consumption, limited access to and contact with technology among millennials, and less access to banking. The report recommends that companies and governments in developing economies should focus on promotion and adoption of digital technologies as their main actions to drive digital transformation.