The article discusses the importance of large corporations collaborating with start-ups in order to stay competitive in an ever-accelerating business environment. According to a recent survey, 79% of corporates have already collaborated with start-ups and 85% of those who haven't yet are interested in doing so. Corporations are using various models to engage with start-ups, such as establishing venture capital funds, running incubator programs, or adopting an accelerator approach. These collaborations often involve funding for a pilot project with defined goals, followed by training, coaching, and potentially, acquisition if the start-up is successful. The article provides examples of successful corporate/start-up collaborations, such as Telefonica's Wayra initiative.
