The report provides a framework for pricing 5G services to maximize monetization. Key benefits of 5G, such as data generosity, quality of service, and new applications, should be leveraged to increase customers' willingness to pay for 5G services. However, operators must also address downward pricing pressure from 5G device costs, market competition, and initial coverage and quality glitches. The report also notes that 5G is now a reality, with commercial launches in multiple countries and a growing set of consumer applications. The 5G ecosystem is expected to heat up within the next two to three years, with most consumer use cases becoming mainstream.
