Generative artificial intelligence (AI) is becoming increasingly important in various industries, with 96% of organizations surveyed globally considering it a strategic consideration. While adoption and implementation are still in the early stages, 60% of executives globally are strong advocates for generative AI. Many organizations view it as a powerful tool for accelerating growth, enhancing capabilities, and unlocking new opportunities. Executives in high tech and industrial manufacturing are particularly likely to agree that generative AI will significantly disrupt their industries. Generative AI has a wide range of potential applications across all functions and industries, including creating unique content, automating tasks, generating synthetic data, and creating personalized experiences. The greatest potential for generative AI is within IT, sales, and customer service.