The Brand Finance report "Cómo pueden las marcas sobrevivir a la carnicería del coronavirus" discusses the impact of the COVID-19 pandemic on brands and economies. The report highlights that the pandemic has caused a reduction in global demand for oil and gas, leading to disagreements among OPEC members on voluntary supply restrictions to maintain high prices. Unfortunately, Russia and Saudi Arabia could not agree on restrictions and quotas, resulting in Saudi Arabia cutting oil prices from $70 to $30, devastating shale gas producers in the US and major oil companies that require high prices to maintain profitability of their more expensive wells. The report concludes that the pandemic has caused an unprecedented economic downturn, with a stock market crash,收缩供应和需求，石油价格崩溃和大规模失业同时发生。有些人现在说这可能是100年来最严重的衰退。有趣的是，这场危机已经复活了经济政策，包括财政刺激和货币政策。
