The BrandFinance® German Top 30 report highlights the most valuable brands in Germany, with a total brand value of €167.5 billion and an enterprise value of €878.3 billion. The automobile and insurance sectors contributed most to the Top 30 and have both responded well to the recession. The automobile industry dominates the Top German Brands with five companies making up 31.8% of total brand value. BMW is the most valuable German brand with a brand value of €16 billion, an enterprise value of €72.8 billion, and a brand rating of AAA-. Closely following BMW is Mercedes Benz with a brand value of €14.9 billion, an enterprise value of €60.2 billion, and a brand rating of AAA-. Volkswagen is also a valuable brand with a brand value of €13.4 billion, an enterprise value of €81 billion, and a brand rating of AA. Insurance brands such as Allianz, Munich Re, and Ergo only contributed €14.2 billion to the league table.
