The Brand Finance Top 100 Singapore Brands Report 2015 highlights the importance of intangible assets and brands in Singapore's economy. The report card on intangible assets shows that Singapore should be concerned with the value of its intangible assets. The top 10 brands in Singapore are listed and analyzed, with a focus on trademarks and other intangibles. The report also discusses the new international standard on brand valuation and the importance of transparency in brand valuation. The methodology used in the report is explained, and a glossary of terms is provided. Brand Finance is dedicated to using brand valuation as an input for strategic decisions and driving organizational performance. The report shows that companies at the forefront of innovation have been the biggest winners in the global economy, and that investment in brand and R&D is important in staying relevant to consumers. The speed of technological change has resulted in a raft of companies becoming irrelevant, and the brand value of Apple climbed above US$100bn.
