The Brand Finance Singapore 100 report for July 2019 ranks the most valuable brands in Singapore. The report is based on an independent brand valuation and strategy consultancy, Brand Finance, which has been evaluating brands for over 20 years. The report includes a foreword that explains the purpose of a strong brand and the importance of monitoring brand performance. The report also highlights the lack of financial rigor in monitoring brand performance and the reliance on qualitative measures. Overall, the report provides valuable insights into the value of brands in Singapore and the importance of effective brand management.
