The "Brand Finance Spirits 50 April 2016" report provides an annual ranking of the world's most valuable spirits brands. The report includes a foreword that addresses the controversy surrounding brand valuations and the variations in published values by different agencies. The report notes that differences in opinion are due to factors such as brand asset definition, valuation date, approach adopted, financial forecasts, and other factors. The report also includes a sector analysis of the spirits industry and a full table of the top 50 brands. The report concludes with information on how Brand Finance can help companies understand and improve their brand value.
