The report highlights the value of Norwegian brands, with a focus on the most valuable ones. It presents the results of various brand assessments, including the Brand Finance Norway 10, Brand Finance Australia 100, Brand Finance Global 500, and Brand Finance Airlines 30. The report emphasizes the importance of understanding a brand's value and using it effectively to make money. It also stresses the need for regular monitoring of brand performance, which should be based on financial rigor and well-understood qualitative measures. The report concludes by offering help to organizations in monitoring and managing their brands.
