The annual report on the most valuable Norwegian brands by Brand Finance Norway highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff. However, the primary purpose of a commercial brand is to make money, and organizations often fail to effectively utilize their most important assets. Monitoring of brand performance should be done regularly, but it is often done in a sporadic manner and lacks financial rigor. This results in marketing teams struggling to communicate the value of their work and boards underestimating the significance of their brands to the business. Brand Finance bridges the gap between marketing and finance by providing experience across a wide range of disciplines and connecting brands to the bottom line.
