The report provides an overview of the most valuable Singaporean brands in 2018, as ranked by Brand Finance. The report includes a foreword, an introduction to the methodology used to determine brand value, and a list of the top 10 most valuable brands in Singapore. The report also discusses the importance of brand governance and the use of intangible assets in brand valuation. Additionally, the report provides information on the Brand Finance Global 500 and the new international standard on brand valuation. Overall, the report highlights the financial value of strong brands and the importance of effective brand management.
