The report "Connected, Engaged and Coming of Age in Asia Pacific" by Wunderman Thompson Intelligence examines the attitudes, behaviors, and passions of Generation Z in the Asia Pacific region. Generation Z, comprising those in their teens and early 20s, is the most global, connected, politically aware, environmentally conscious, and socially progressive generation ever. The report includes original consumer data from 4,500 consumers in nine markets and identifies trends and opportunities for brands. The study finds that technology and media, shopping, health and wellness, money, heroes, concerns, diversity, gender and sexuality, and politics are the main areas of interest for Gen Z. The report also highlights that Gen Z is driving change, with creatives, activists, and workers shaping the future. The report concludes with a list of takeaways and acknowledgments.
