The consumer packaged goods (CPG) industry is facing significant challenges and opportunities. One of the key challenges is the increasing consumer preference for natural and organic products, which is leading to a shift in shopping habits and a change in the retail landscape. E-commerce giants like Amazon are redefining the retail space, while major retailers and discount stores are rivaling e-commerce competition and potentially creating price competition among retailers. Private-label brands are also moving up the value chain, which is putting pressure on CPG companies to improve their operations and compete. Despite these challenges, there are also opportunities for CPG companies to improve their operating margins and profitability.