The pharmaceutical industry is undergoing a digital transformation that is affecting every aspect of the supply chain, from operations to marketing and sales. The ability to share data across the enterprise is critical to driving innovation and generating meaningful patient outcomes. Emerging technologies such as mobile communications, IoT, social media, AI, cloud computing, and blockchain are playing significant roles in this transformation. Through the strategic use of data analytics, pharmaceutical companies can make highly informed decisions that accelerate innovation and profitability. The goals of digital transformation are to increase transparency, gain deeper insights, and foster wider collaborations, all with a view to delivering better patient outcomes. This paper provides a glimpse of how digital technologies are transforming the entire pharmaceutical value chain.
