This white paper discusses how organizations can optimize their media spend in the wake of budget restrictions and rising inflation. It highlights the importance of procurement in supporting this process and suggests that procurement can recommend the right marketing mix and support decision-making. The paper also mentions that a task force can be set up to support strategy implementation and that a comprehensive assessment of the current state, future state, and available options/approaches is essential for driving efforts in the right direction. The paper also discusses the use of procurement to evaluate incumbent agencies and drive value through collaboration.
