The growth of digital advertising can positively impact an enterprise's ESG goals. The shift to digital media and the focus on sustainability have driven changes in non-digital advertising channels. Procurement teams have a clear opportunity to support their environmental ambitions and meet the growing demand for sustainable printing and carbon-conscious strategies. Major players are promoting their ESG product offering as their USP, and advancements in the production and quality of recycled paper are making it essential for the global print industry to develop sustainability strategies. The circular economy is gaining precedence over the linear economy, and consumers are choosing green products and trusting brands that promote sustainability.
