In times of change, it's crucial to focus on brand experience to drive brand equity. The global events of 2020 have fundamentally changed how we interact with each other and brands. Most of our experiences have been confined to our homes, forcing brand owners to rethink how they deliver positive experiences. This change should be seen as an opportunity to redefine the way people relate to brands. Positive brand experiences are crucial to moving forward, and brand tracking can help improve those experiences and deliver immediate and lasting success. Consumers' trust in brands is significantly impacted during times of crisis, and brands that can anticipate consumers' needs and provide positive experiences will be particularly valuable.
