The 2021 Market Research Trends report provides insights into the industry's response to COVID-19 in 2020 and priorities for the future. Researchers focused on market trends, consumer behavior, and CX research. The report also highlights the role of technology in the recovery, with 60% of organizations becoming more interested in market research technologies compared to 2020. The report provides a global snapshot of the industry's challenges, including market uncertainty, budget constraints, and competing priorities. The short-term picture for market researchers remains predictable, with the biggest challenges being COVID-19, market uncertainty, and budget constraints. Despite these challenges, market researchers are responsible for delivering more output with smaller teams and fewer resources.
