Brand Finance's annual report on the most valuable and strongest food and drink brands for August 2021 is based on a comprehensive analysis of the global food and drink industry. The report ranks the top 100 brands in the sector, with Yili leading the list. The report also includes an interview with the CEO of Yili, Zhang Jianqiu, discussing marketing restrictions. The methodology used by Brand Finance includes a combination of financial analysis and expert opinions. The report provides valuable insights into the financial value of brands and the reputation of the food and drink industry.
