The annual report on the most valuable and strongest Australian brands for January 2021, produced by Brand Finance, provides a comprehensive analysis of the financial value and strength of the top 100 Australian brands. The report includes an executive summary, brand value analysis, brand strength analysis, reputation analysis, and information on the GIFT™-Intangibles & Financial Reporting method used for the valuation. The report also provides information on Brand Finance's services, including consulting, brand evaluation, and communications. The company, founded in 1996, aims to bridge the gap between marketing and finance by quantifying the financial value of brands.
