Brand Finance Brasil 50 is an annual report on the most valuable and strongest brands in Brazil, published by Brand Finance, a leading independent brand valuation consultancy. The report provides an overview of the top 50 brands in Brazil, as well as an analysis of the reputation of the sector and the impact of COVID-19 on the global brand industry. The report also includes the Global Soft Power Index and the Brazil Soft Power Index. Brand Finance uses a unique combination of expertise in marketing, market research, brand strategy, and visual identity, as well as tax and accounting, to quantify the financial value of brands. The methodology used to evaluate brands and market research are also explained in the report.
