The Brand Finance Brazil 50 report, published in October 2020, ranks the 50 most valuable and strongest Brazilian brands. The report provides a comprehensive analysis of the brand value of each company, including sector reputation analysis, COVID-19 global impact analysis, and the Global Soft Power Index 2020. The report also offers consulting and evaluation services for brands. Brand Finance is a leading independent brand valuation consultancy, established in 1996 to bridge the gap between marketing and finance. The company has helped companies and organizations of all types to connect their brands to the bottom line by quantifying the financial value of brands.