Brand Finance is a leading independent brand valuation consultancy that bridges the gap between marketing and finance. Founded in 1996, the company has been helping various types of companies and organizations connect their brands with their bottom line. They quantify the financial value of brands by annually testing the world's largest brands and ranking them across all industries and countries. They provide a complete breakdown of the assumptions, data sources, and calculations used to reach their brand value in their own brand value report. The report also includes expert advice on growing brands. Brand Finance has a unique combination of expertise, with a team that has extensive experience in marketing and market research, brand strategy and visual identity, as well as tax and accounting. They are regulated by the Institute of Chartered Accountants in England and Wales and are the first brand valuation consultancy to join the International Valuation Standards Committee. They have helped develop international recognized brand assessment standards - ISO 10668 and brand assessment - ISO 20671. They have also been formally approved by the Austrian Standard - Marketing Accountability Standards Board. They offer a cost-effective way to better understand your position in the competition and drive business performance by providing a value. They offer a range of services including brand valuation, brand strategy, brand education, and more. They have a large database of current and historical brand values, Brandirectory, which can be easily accessed. They also have a public relations agency, Brand Dialogue, that develops communication strategies to create dialogue that drives brand value. They also have a private members club and event space, Brand Exchange, located in the center of London's financial district. They offer a private network and social space for members and host several famous events. They also have a visual identity service, VI360.
