The Brand Finance Utilities 50 report for March 2017 ranks the world's most valuable utility brands. The report highlights the importance of strong brands in attracting customers, building loyalty, and making money. However, many organizations fail to effectively utilize their brands, missing opportunities to monitor and improve brand performance. The report emphasizes the need for financial rigor and qualitative measures in monitoring brand performance, which can help marketing teams communicate the value of their work and convince boards of the significance of their brands to the business.
