Brand Finance México 50 is an annual report that ranks the most valuable and strongest brands in Mexico. The report provides an index of contents, methodology, and details of contact for inquiries. The report also includes an analysis of the impact of COVID-19 on brands and sectors, as well as an analysis of sectoral reputation. The report ranks the top 50 brands in Mexico and provides information on the measures of brand value and the services offered by Brand Finance. The report also includes recommendations for increasing brand value and improving business performance.