Brand Finance Australia 100 is a report that provides an annual ranking of the most valuable and strongest Australian brands. The report includes a breakdown of the assumptions, data sources, and calculations used to determine brand value, as well as expert recommendations for growing brand value to drive business performance. The report also offers a cost-effective way to gain a better understanding of a brand's position against competitors. The report provides competitor benchmarking, brand valuation summary, brand strength tracking, cost of capital analysis, royalty rates, customer research findings, insight, strategy, and education. Brand Finance is the world's leading independent brand valuation consultancy that helps companies and organizations connect their brands to the bottom line by quantifying the financial value of brands.