The Brand Finance Switzerland 50 report is an annual review of the most valuable Swiss brands. The purpose of a strong brand is to make money, and companies invest heavily in designing, launching, and promoting their brands. However, many organizations fail to effectively use their brands, missing opportunities to monitor and make use of their financial value. Brand Finance bridges the gap between marketing and finance, providing financial guidance and accountability for marketing spend. The ultimate purpose of brands is to make money, and Brand Finance helps companies connect their brands to the bottom line.
