The annual report on the most valuable Swiss brands, Brand Finance Switzerland 50, reveals the top 50 brands in the country. The report is based on a methodology that includes a brand's financial performance, customer loyalty, and employee engagement. The report also includes a full table of the top 50 brands ranked by brand value in Swiss francs and US dollars. The report emphasizes the importance of monitoring brand performance and using financial rigor to understand the value of brands. The report concludes that marketing teams struggle to communicate the value of their work and boards underestimate the significance of their brands to the business.
