The Brand Finance Insurance 50 report for 2015 highlights the importance of strong brands in the insurance industry. The report emphasizes that the primary purpose of a strong brand is to make money, and that significant investments are made in designing, launching, and promoting brands. However, many organizations fail to effectively utilize their brands, missing out on opportunities to monitor brand performance and communicate the value of their work to boards. The report suggests that Brand Finance can bridge the gap between the marketing and financial worlds, providing financial guidance and accountability to marketers and helping to ensure that marketing spend is directed effectively. Overall, the report emphasizes the need for a more rigorous approach to monitoring brand performance and utilizing brand assets in order to drive business success.
